Abbey is dedicated to bringing brands closer to their customers through social media platforms. Driven by data, insight led strategies and high performance, she currently oversees all client accounts at Hello Social. Leading social channels across diverse brands including McDonalds, Coles, Bacardi, helloworld, Nestle and Libra at OMD and McCann Erickson, she has both creative and media agency background delivering award winning work and impactful results.