Chris is focused on leading digital transformation in the media, entertainment and sporting industries. Chris is a senior-level digital media executive with extensive experience in delivering commercial outcomes for media owners, rights holders and sales teams. He has 16+ years experience in digital media in product development, project delivery and vendor management. As Head of Digital Strategy for Southern Cross Austereo (SCA), Chris leads the digital transformation of SCA’s business as it enables radio audiences to engage in an on-demand world. SCA is the exclusive Australian partner of Vevo and Chris heads up Vevo in Australia.